Growth and performance marketer who converts paid media, marketing automation, and CRM into measurable revenue for retail, e-commerce, and FMCG brands across the Saudi and wider GCC market. Managed SAR 1M+ in advertising budgets and generated SAR 1M+ in attributable sales through data-driven campaigns on Meta, Google, TikTok, and Snapchat. Builds end-to-end automation and CRM workflows — WhatsApp and email journeys, lead nurturing, and sales-funnel automation — and develops AI-powered creative and commercial photography that cuts production cost while accelerating campaign velocity. Anchors every decision in acquisition economics: improving ROAS, reducing CPA, and scaling profitable growth.
Key Achievements
Generated SAR 1M+ in sales for retail brand Rima through full-funnel paid media
Managed SAR 1M+ advertising budgets across Meta, Google, TikTok & Snapchat
Built AI-powered commercial photo production, cutting shoot cost and turnaround
Executed a complete 360° launch campaign for Artmiss, strategy to conversion
Built marketing automation & CRM workflows across WhatsApp, email & lead nurturing
Improved ROAS and reduced CPA through structured testing and optimization
Professional Experience
Marketing Automation Engineer
— HDL Automation
Freelance → Full-time
Jul 2025 – Present
Built end-to-end marketing automation across WhatsApp, email, and full customer-journey flows, replacing manual follow-up with automated lead nurturing
Designed CRM and sales-funnel automation that scores, routes, and nurtures leads to cut drop-off and shorten the path to conversion
Developed reporting dashboards unifying campaign, funnel, and CRM data into a single view for faster decisions
Automated lead-nurturing sequences that sustain engagement across the buyer journey without added manual effort
Digital Admin & Customer Acquisition Manager
— AJAB
Feb 2026 – Jun 2026
Drove customer acquisition through optimized funnels and high-converting landing pages built for measurable conversion
Produced AI-generated product photoshoots that replaced costly studio sessions and accelerated creative turnaround
Managed the digital asset library, standardizing creative to speed up campaign deployment across channels
Performance Marketer
— Long Legs
Back office for Roya Marketing Agency — supporting Riyadh office
Oct 2025 – May 2026
Generated SAR 1M+ in sales for retail brand Rima through full-funnel campaigns on Meta, Google, TikTok, and Snapchat
Managed SAR 1M+ in advertising budget, allocating spend by channel performance to maximize return
Executed a complete 360° launch campaign for Artmiss, from positioning and creative to conversion
Improved ROAS and reduced CPA through continuous A/B testing, audience refinement, and bid optimization
Performance Marketer
— Mediaserv Agency
Jan 2025 – Oct 2025
Planned and managed paid campaigns across Meta, Google, and TikTok for multiple client accounts
Increased campaign efficiency through structured A/B testing and continuous optimization of creative and targeting
Delivered performance reporting that translated ad metrics into clear, client-facing insight and next actions