It started with curiosity.
Every step opened a door.

From Al-Azhar school to digital marketing

In 2019, after finishing Al-Azhar secondary school, I was curious about technology and working online. I found and completed a Google certificate in digital marketing and e-commerce. That was my introduction to the field. My first hands-on opportunity came next, with MindV.

One month of training opened the door

I joined MindV as a Performance Media Buyer intern, working on cosmetic products. I ranked second in my cohort during the one-month internship. I was then hired and stayed for another three months.

This was where learning became real work: launching ads, reviewing numbers and making decisions based on results.

More markets. Around 1,500 orders a month.

My next opportunity was in a similar product category, including ashwagandha and weight-loss products, across Egypt, Libya, Jordan and sometimes Sudan. I was generating around 1,500 orders a month. Ad cost per order was usually EGP 15–25, sometimes reaching EGP 30.

Along the way, I learned video editing, landing-page creation, TikTok Ads and budget scaling. My work started to cover both the ad and the experience that came after the click.

Learning to see the whole brand

I then worked with Ahmed Lotfy, a men’s suits brand. Here, I learned photography and influencer marketing. I also managed the moderation and customer service team.

It widened my view of marketing. The image, the person representing the brand and the way a customer gets a reply all shape the same experience.

From running campaigns to building a plan

My next role was Digital Marketing Executive at an engineering design office serving Saudi Arabia. I learned more about strategy, marketing plans and content.

I also explored founder-led marketing: using the founder’s knowledge and presence to build trust in the business. I began thinking more about the message, its purpose and how each part of the work supported the plan.

Building a team—and facing an early ending

At Khotwa, a SaaS startup, I became Marketing Team Leader and built the marketing and sales teams. We worked on both inbound and outbound: attracting interested people and reaching out directly to potential customers.

After six months, the project ended because of differences between the partners and the board. It was a difficult ending after the work we had put in, but the experience remained an important part of my journey in building teams and working in startups.

Leading across different markets

After Khotwa, I joined an agency serving the Palestinian and Jordanian markets as Digital Marketing Team Leader. I continued building my experience in team leadership while working with clients and audiences across different markets.

Healthcare, Ramadan campaigns and better data

At Mediaserv, I worked as a Performance Marketer across a wide range of healthcare specialties. I also worked on Ramadan TikTok campaigns for SAIB Bank and Krazy (كريزي).

I learned to build dashboards in Power BI and Looker, and managed close to $100,000 in total ad spend across digital channels, particularly Meta and Google. Reading the data became a bigger part of my work alongside launching and improving campaigns.

Learning to scale at a larger level

I then joined Longlegs as a Performance Marketer, working in a back-office team for an agency in Saudi Arabia. This is where I went deeper into scaling: growing campaigns, increasing spend and tracking performance at each step.

During this experience, I managed close to SAR 1 million in total ad spend. It brought me closer to the decisions behind growth and managing larger budgets.

Bringing marketing and performance together

Today, I work at HDL Automation as Digital Marketing Manager and Performance Manager for its e-commerce brands. The company holds the HDL agency for smart-home solutions in the Middle East.

This role brings together experience from across my journey: understanding markets, planning, content, team leadership and performance marketing. Each earlier step added something to the way I work today.