Performance Marketer
Reema Plastic Products
Multi-channel e-commerce campaigns, with campaign and store results documented against each report’s own date range.
THE PORTFOLIODifferent disciplines.
Different disciplines.
Connected thinking.
A closer look at the campaigns and systems I’ve worked on — the challenge, the decisions, the execution and the lessons.
Performance Marketer
Shrwaa
Scaled a Kuwaiti e-commerce brand to $484K peak monthly revenue at 78× blended ROAS - then ran a forensic audit to protect it.
SYSTEM OVERVIEW
Growth & AI Automation Consultant
Ajab Fashion
Built a complete AI-powered digital ecosystem - Salla store, Odoo ERP, AI agents and WhatsApp automation - replacing disconnected tools.
SYSTEM OVERVIEW
Marketing Automation Engineer
HDL Automation
AI-powered digital transformation - Odoo ERP, MCP-based AI agents, WhatsApp automation and live executive dashboards.
Creative Strategist
The thinking behind the content.
Instagram content for two brands, plus my working library of 101 performance angles.
Performance Marketing Portfolio
Medical, real estate & course work
Protected campaign, analytics, course-sales and client-feedback screenshots from additional work.
AI Builder
HR Attendance
An attendance product with a manager dashboard, employee check-in and device verification.
No work in this category yet.
HOW THE DISCIPLINES CONNECT
The thinking behind the output.
performance
Performance Marketing
Paid media, acquisition economics and the full journey from first impression to purchase.
Explore the workcreative
Creative Strategy
Audience insights, messages, hooks and a repeatable creative testing process.
Explore the workautomation
Automation & Agentic AI
Connecting CRM, operations, workflows and AI agents around useful business outcomes.
Explore the workproducts
Products / AI Builder
Turning ideas into tools, working systems and product experiences.
Things I buildCREATIVE STRATEGY
From audience insight to the next test.
Research
Understand the audience, the product and the buying context.
Angles & hooks
Translate the offer into different messages worth testing.
Creative testing
Connect each idea to an audience and a measurable hypothesis.
Learn & iterate
Use campaign feedback to improve the next round of creative.
LET’S MAKE SOMETHING MEANINGFUL
Start a conversationHave a story worth building?
Let’s talk about your next campaign, system or product.