Ajab Fashion
Saudi fashion brand - traditional thobes
Built a complete AI-powered digital ecosystem - Salla store, Odoo ERP, AI agents and WhatsApp automation - replacing disconnected tools.
Overview
As Growth & AI Automation Consultant, designed and built Ajab Fashion's end-to-end digital ecosystem across e-commerce, ERP, AI automation and marketing operations.
The challenge
Replace separate, disconnected tools for sales, operations and marketing with one automated ecosystem - reducing operating cost and putting AI to work across the business.
The strategy
Build the digital presence on Salla, centralize operations in Odoo ERP, and layer AI agents (MCP) plus a WhatsApp Business API chatbot integrated with the CRM for automated lead handling.
Execution
- Developed the complete Salla e-commerce store and managed the brand's social presence
- Implemented and customized Odoo ERP as the central operations hub
- Architected AI agents via the Model Context Protocol (MCP) across business workflows
- Built a WhatsApp Business API chatbot integrated with the CRM for automated lead distribution
Results
- End-to-end business automation across departments
- Centralized operations with real-time executive dashboards inside Odoo
- Faster lead response through automated distribution
- AI embedded into daily operations and customer engagement
What I learned
A clean, centralized data model is the foundation for AI. Consolidating sales, operations and marketing into one ERP made every automation - messaging, lead routing, dashboards - simpler, faster and more reliable.
Original screenshots are watermarked and private details are removed. Each report has its own period and attribution settings; store totals are not automatically campaign revenue, and ROAS is not profit.
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