My workCase study / Performance Marketer

Reema Plastic Products

Plastic household goods, Saudi Arabia · via Long Legs / Roya Agency

Multi-channel e-commerce campaigns, with campaign and store results documented against each report’s own date range.

SAR 812KStore sales · Sep–Dec 2025

3,845Store orders · same period

1.40%Store conversion rate

501.09%Google ROAS · Nov–Dec

Overview

Owned the full digital marketing strategy for Reema Plastic Products' e-commerce store - managing Meta and Google Ads, conversion rate optimization, and a full-funnel system from awareness to purchase.

The challenge

Scale online sales while holding a profitable ROAS - a repeatable acquisition strategy that consistently brings new customers and maximizes revenue through the store.

The strategy

Built a comprehensive Meta structure (broad, interest, lookalike, DPA, catalog, video, retargeting) and a multi-channel Google account (Search, Performance Max, Shopping, Demand Gen), then optimized the whole funnel with CRO and abandoned-cart retargeting.

Execution

Ran Meta campaigns across broad, interest, lookalike, DPA, catalog and retargeting with continuous creative and audience testing
Built Google Ads across Search, Performance Max, Shopping and Demand Gen with smart bidding and product-feed optimization
Optimized product pages, checkout and abandoned-cart sequences to lift conversion rate
Scaled winning campaigns while maintaining profitable acquisition costs

Results

The Sep–Dec 2025 financial report shows SAR 812,036 total sales and 3,845 orders; product sales are SAR 716,990.36.
The related store view shows 272,770 visits and a 1.40% conversion rate.
The Nov–Dec 2025 Google Ads view reports 501.09% ROAS and approximately SAR 20.4K spend.
The cumulative SAR 5M+ report covers Jan 2020–Jan 2026. It is store-history context, not a result attributed solely to my tenure.

What I learned

Full-funnel beats channel silos. Combining Meta prospecting, Google intent capture and on-site CRO - while scaling only what stayed profitable - turned a fixed budget into a compounding acquisition engine.

From the project archive

**Store financial report**Sep–Dec 2025 · SAR 812,036 total sales · 3,845 orders

**Store conversion overview**272,770 visits · 1.40% conversion rate

**Google Ads · December 2025**12.2K clicks · 518.12% ROAS · SAR 12.1K spend

**Google Ads · historical account view**Jul 2023–Dec 2025 · account history, not a single campaign period

**Google Ads · performance comparison**Source view: 501.09% ROAS · SAR 20.4K spend

**Google Ads · November–December**Nov–Dec 2025 · 534.66 attributed conversions

**Google Ads · conversion value**Nov–Dec 2025 · SAR 102.4K purchase value

**Google Ads · campaign performance**Campaign-level cost, traffic and attributed conversions

**Google Ads · campaign detail**Source table retained with internal names redacted

**Meta · acquisition costs**Sep–Dec 2025 · results and spend by campaign

**Meta · purchase funnel**Sep–Dec 2025 · checkout, purchases and ROAS

**TikTok · campaign costs**Cost, CPC, CPM and impressions as shown

**TikTok · purchase results**Purchases and value in the source account view

**TikTok · conversion funnel**Checkout, add-to-cart and video-view metrics

**Snapchat · acquisition performance**Purchase results and costs in the source view

**Snapchat · campaign comparison**Campaign-level purchase, click and reach metrics

**Store history · cumulative totals**Jan 2020–Jan 2026 · historical store totals, not personal tenure results

**Store history · conversion summary**Cumulative view · 23,287 orders · 2.30% conversion

**Store history · customer summary**Cumulative view · 15,688 customers

**Store marketing report**Sep–Dec 2025 · source marketing-report totals

Original screenshots are watermarked and private details are removed. Each report has its own period and attribution settings; store totals are not automatically campaign revenue, and ROAS is not profit.

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