INSTAGRAM / CONTENT STRATEGY
Ajinah w Hashwah
Food, culture and the moment of craving. Product close-ups, preparation stories and value offers give the audience different ways into the same brand.
All work ↗CREATIVE STRATEGISTGive the idea
Give the idea
a reason to work.
I connect audience needs, clear messages and content formats. My work brings creative thinking into the same conversation as performance.
101angles in my working library
02brand content samples
Idea → Message → FormatHow I connect the work
FROM MY CONTENT ARCHIVE
Different brands. Different conversations.
INSTAGRAM / CONTENT STRATEGY
Digital Upgrade
Turn technical services into benefits people can picture: an easier home, a visible business and more organized operations.
101 PERFORMANCE ANGLESA working library
A working library
for the next creative brief.
Each row connects an angle with a format, funnel stage and example. These are starting points for briefs and testing; the workbook does not report campaign results.
Curiosity Gap
Short Teaser Video / Hook
هتتعجب لما تشوف النتيجة في 7 أيام
Before / After Contrast
Carousel / Video
قبل وبعد: فرق واضح يشوفه الكل
Pain Spotlight
UGC / Explainer Video
بتتوجع لما تعمل ...؟ الحل هنا
UGC Authentic Moment
Raw UGC Video
فيديو حقيقي من عميل من الشارع
Product Teardown Proof
Explainer + Close-ups
نشرح المكونات وليه بيشتغل
AI-Personalization Demo
Personalized Video/Ad
فيديو مخصص ليك بيعرض كيف يلائمك المنتج
HOW I APPROACH THE BRIEF01 02 03 04
Start with the customer. Keep learning from the work.
Understand
Who is buying, what matters to them and what stops them?
Frame
Choose the promise, the angle and the evidence behind the message.
Brief
Define the hook, format, visual direction and next action.
Learn
Review the actual results before choosing what to repeat or change.
LET’S MAKE SOMETHING MEANINGFUL
Start a conversationHave a story worth building?
Let’s talk about your next campaign, system or product.