Shrwaa
E-commerce, Kuwait · Feb - Apr 2026
Scaled a Kuwaiti e-commerce brand to $484K peak monthly revenue at 78× blended ROAS - then ran a forensic audit to protect it.
Overview
Managed paid acquisition across Google Ads, Meta Ads and Email for a Kuwait-based e-commerce brand - scaling profitable growth through continuous optimization and data-driven budget allocation.
The challenge
Scale profitable online sales and purchase volume while maintaining a strong ROAS and improving acquisition efficiency across every paid channel.
The strategy
Three pillars - scale only proven winners, optimize on CPP / ROAS / conversion rate rather than platform recommendations, and distribute acquisition across Search, Shopping, Performance Max, Meta and Email.
Execution
- Managed Google Search, Shopping and Performance Max with bid-strategy and budget optimization
- Ran Meta conversion campaigns with audience optimization and creative testing
- Built promotional and lifecycle email campaigns for retention
- Performed a full campaign-level forensic audit after the peak and built a structured recovery roadmap
Results
- $484,261 revenue in the March peak month - up 67% versus January
- 818 orders at 78.3× blended paid ROAS
- Shopping CPA of $10.82; orders up 54% month over month
- Root-cause audit corrected Target ROAS, Shopping-feed and budget-allocation issues
What I learned
Validate data at the campaign level. Automated insights blamed Performance Max for the decline; campaign-level analysis proved the opposite. Stable structures and correct budget allocation beat constant changes.
From the project archive
Original screenshots are watermarked and private details are removed. Each report has its own period and attribution settings; store totals are not automatically campaign revenue, and ROAS is not profit.
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