Hi, I'mAbdullah Khalaf
Growth Marketing & Marketing Automation Engineer
Expert on
Paid media, marketing automation, CRM & AI-driven growth.
Brands & agencies I've driven growth for
Ad Budget Managed
Revenue Generated
Years Experience
Campaigns Launched
Data Driven
A marketer who thinks like an engineer
I turn marketing into systems - measurable, automated, and built to compound.
I'm Abdullah - a growth and performance marketer who builds acquisition engines for retail, e-commerce and FMCG brands across the Saudi and wider GCC market. My work sits where paid media, automation, CRM and AI meet: the place where marketing stops being a cost and starts behaving like a system.
I've managed $1M+ in ad spend and generated $6M+ in sales across Meta, Google, TikTok and Snapchat for retail and e-commerce brands in Saudi Arabia and Kuwait - then built the CRM, ERP and AI automation that keeps those systems running. From full-funnel paid media to Odoo ERP and AI agents, I connect marketing to operations.
Every decision I make is anchored in acquisition economics: improving ROAS, reducing CPA, and scaling only what proves it pays back.
Career evolution
- 1
Marketing
Foundations in brand & message
- 2
Performance Marketing
Paid media that pays back
- 3
Growth Marketing
Full-funnel, compounding systems
- 4
Marketing Automation
CRM & journeys at scale
- 5
AI
Agents & automation across the stack
What I do
A full growth stack, from the first ad impression to the automated journey that turns a buyer into a repeat customer.
Performance Marketing
Paid campaigns across Meta, Google, TikTok & Snapchat engineered for ROAS - not vanity clicks.
Growth Marketing
Full-funnel systems that turn spend into a predictable, compounding acquisition engine.
Marketing Automation
WhatsApp, email & lifecycle journeys that nurture leads and lift retention on autopilot.
Customer Acquisition
Funnels and landing pages optimized around CAC, conversion rate, and payback period.
CRM & ERP
Odoo ERP, lead scoring and pipeline automation that keep every opportunity moving.
AI Automation
AI agents via MCP, WhatsApp bots and workflows on n8n, Make & Zapier.
Digital Strategy
Positioning, channel mix and measurement frameworks that align marketing to revenue.
Work that moved the numbers
Three engagements, one thread: turning spend and systems into measurable business results. Expand each for the full story.
SAR 5M+
Online Sales
23K+
Orders
15K+
Customers
500%+
Peak ROAS
Overview
Owned the full digital marketing strategy for Reema Plastic Products' e-commerce store - managing Meta and Google Ads, conversion rate optimization, and a full-funnel system from awareness to purchase.
Challenge
Scale online sales while holding a profitable ROAS - a repeatable acquisition strategy that consistently brings new customers and maximizes revenue through the store.
Strategy
Built a comprehensive Meta structure (broad, interest, lookalike, DPA, catalog, video, retargeting) and a multi-channel Google account (Search, Performance Max, Shopping, Demand Gen), then optimized the whole funnel with CRO and abandoned-cart retargeting.
Execution
- Ran Meta campaigns across broad, interest, lookalike, DPA, catalog and retargeting with continuous creative and audience testing
- Built Google Ads across Search, Performance Max, Shopping and Demand Gen with smart bidding and product-feed optimization
- Optimized product pages, checkout and abandoned-cart sequences to lift conversion rate
- Scaled winning campaigns while maintaining profitable acquisition costs
Results
- SAR 5,046,734 in total online sales across the reported period
- 23,287 orders and 15,688 customers acquired
- 1,012,283 website visits at a 2.30% conversion rate
- Google Ads ROAS exceeding 500% at peak; top Meta campaigns above 7×
Gallery
Lessons Learned
Full-funnel beats channel silos. Combining Meta prospecting, Google intent capture and on-site CRO - while scaling only what stayed profitable - turned a fixed budget into a compounding acquisition engine.
$484K
Peak Revenue
78.3×
Blended ROAS
818
Orders / mo
+67%
Revenue Growth
Odoo
ERP Centralized
AI
Agents / MCP
24/7
WhatsApp Bot
1
Unified System
Odoo
ERP Platform
MCP
AI Architecture
Live
Dashboards
24/7
Automation
The toolkit
The channels, platforms and AI tools I use to design, launch and automate growth.
Growth & Acquisition
Paid Media
Automation & CRM
Analytics
AI & Creative
How growth actually gets built
A repeatable operating system that takes a brand from research to a self-running, reporting-driven machine.
Research
Audience, market & competitor intelligence
Strategy
Positioning, channels & measurement plan
Creative
Hooks, angles & AI-assisted production
Launch
Structured rollouts across paid channels
Optimization
A/B testing to lift ROAS, cut CPA
Scale
Reallocate spend to what compounds
Automation
CRM journeys & lifecycle workflows
Reporting
Dashboards that tie spend to revenue
Let's build your growth engine
Whether it's paid media, automation, or an AI-driven creative pipeline - I'd love to hear what you're scaling.