Abdullah Khalaf
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THE PERSONAL SPACE OF ABDULLAH KHALAF

A marketer’s mind.
A builder’s curiosity.

I’m Abdullah Khalaf, a Performance Marketer, Creative Strategist and AI Builder. I turn audience insights into content, campaigns and useful systems. This is where I document the journey.

Get to know meExplore my work
Cairo, Egypt · Working across the GCC
Abdullah Khalaf
Abdullah KhalafMARKETER · STRATEGIST · BUILDER
01 / THE THREAD THAT CONNECTS IT ALL
“A marketer who thinks
like an engineer.”

My journey started in 2019, after Al-Azhar secondary school, with a Google certificate and an internship at MindV. Since then, I’ve worked across markets, built teams and managed growing ad budgets. Today, I lead digital marketing and performance for HDL Automation’s e-commerce brands.

Here I share the work, the thinking behind it, and what I learn along the way.

My story
Marketing→Growth→Automation→AI

Brands & agencies from my work

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02 / SELECTED WORK

The work. And the story behind it.

Explore all work
03 / THE JOURNAL

Notes from the work.

All articles
Automation & AI

Connecting Odoo to your marketing stack

Marketing dashboards tell you what a campaign spent. The ERP knows what it earned. Joining the two is where automation starts paying for itself.

Paid Media

A Meta Ads account structure that survives scaling

Most accounts break at the same point: budget goes up, performance goes down, and nobody can tell which change caused it. Here is the structure I use instead.

Growth & Analytics

ROAS is not a strategy

A 78x return told me almost nothing useful. Here are the four numbers that actually decide whether paid media is paying back.

LET’S MAKE SOMETHING MEANINGFUL

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